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As an organisation gains momentum, it is vital that each one of your stakeholders and audiences understands your products, services - and what value you can add.   Although the leaders of the business have a deep understanding of their product and strategy, often that understanding is not shared more broadly.  And that’s where we can help. 

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We can turn your business strategy into a compelling story which will engage your customers and stakeholders.  We would normally begin by working through your strategy with you, then building out your key messages.  These high-level messages are essential for all of your team to understand and share. 

 

We can then help you to build a stakeholder map, define your audiences and what you want to say to each group.  For example, you may be talking to a consumer audience via the media, or you may be talking to industry experts at a roundtable.  There should be tailored messaging for each group – but it should all feed back up to your key messages.    

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Then there is written material.  Collateral.  Many businesses no longer rely on printed marketing materials, but you will probably need to be able to point people to a place where they can find out more about your organisation, read about your products, services and case studies, and learn about your team.  So, your collateral may be in digital form on your website, or you may need leaflets at exhibitions, or brochures to hand to customers.  Whatever form it takes, it must be clear, concise and relevant to your audience.

 

Once your narrative and key messages are complete, we can build out a suite of content for you, whether that is technical content, white papers to demonstrate thought leadership, or sales collateral.

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